About
Elizabeth Cogswell Baskin
Elizabeth Cogswell Baskin is the author of Hell Yes! Two Little Words for a Simpler, Happier Life, as well as the CEO of Tribe Inc., a communications agency working with global brands. She’s a mother (Sam) and stepmother (Cameron). She and her husband Steve live in Atlanta, and are now empty nesters, except for their border collie Daisy.
Elizabeth Cogswell Baskin trivia:
- Spent most of her early career as a writer and creative director in ad agencies
- Has published four books, including one on female entrepreneurs called Run Your Business Like a Girl
- Wrote most of Beach Wisdom, her first book, drinking beer on the beach with girlfriends
- That book is the only one that's made money beyond its advance, earning royalty checks for over 20 years
- Started Tribe in 2002, and convinced Steve to join as President and Chief Strategy Officer in 2014
- Born and raised in Chapel Hill, North Carolina
